Old Bay Seasoning

Tastes like Old Bay.

Old Bay's taste is indescribable, you just have to try it.


Print Ads

Magazine ads with sample packets of Old Bay Seasoning stuck on so the viewer can try the recipes for themselves.


Recipe Book


Twitter Contest: Old Bay Sommelier

Old Bay announces a contest on twitter asking fans to names the ingredients and their favorite thing to put it on. 
Most creative or closest answers get prizes.


Food Court Pop Up

Malls all over the country will have Old Bay Food Court Restaurants that serve the dishes from the recipe book. 
This allows people to try Old Bay easily and share their experience via social media.


Social Video


Creatives on the project:

Art Direction: Me & Kate Lux

Copy: Sam Powers & Julia Grisemer