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Art Director/Adventurer/Activist
Old Bay Seasoning
Tastes like Old Bay.
Old Bay's taste is indescribable, you just have to try it.
Old Bay: Text
Print Ads
Magazine ads with sample packets of Old Bay Seasoning stuck on so the viewer can try the recipes for themselves.
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Recipe Book
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Twitter Contest: Old Bay Sommelier
Old Bay announces a contest on twitter asking fans to names the ingredients and their favorite thing to put it on.Â
Most creative or closest answers get prizes.
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Food Court Pop Up
Malls all over the country will have Old Bay Food Court Restaurants that serve the dishes from the recipe book.Â
This allows people to try Old Bay easily and share their experience via social media.
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Social Video
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Old Bay: Video
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