Ask: Unlock kids' potential and put fun time back on the agenda using LEGO and an emerging technology.

Brief by LEGO for Future Lions Competition.


The Solution: LEGO Ascend

Photogrammetry and Virtual Reality

An immersive experience that transports real LEGOs into a digital playground.


Creatives on the project:

Art Directors: Me & Madison Laake

Animator: Sophie Bevirt

Copy: Cailyn Hoertz

Creative Tech: Chris Bartoldus