Warby Parker

Warby Parker is a new glasses brand that makes getting glasses faster, easier, and cheaper.
Problem: Warby Parker is not known well enough by young adults.
Solution: Target young adults with bright and interactive ads that frame Warby Parker as the fastest way to get the exact frames you want.

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Print Ads

Ads featured in high fashion and pop culture magazines that are read by the TA.

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Glasses Vending Machine

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Warby will put up a glasses vending machine outside college campuses.

It will be filled with different glasses options in “reader” strengths, as to allow buyers to instantly have their vision fixed in style.

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OOH Interactive Billboard

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New Box Design

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Instagram Filter and Story Post

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The Instant Try On filter allows you to see five frames on.

When you post to your story your friends can vote for their favorite.

Warby On Wheels

The Warby on Wheels would drive to cities where shipping can tend to take the longest.
This brings the glasses directly to the consumer making it even easier to pick their new pair of glasses.

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