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Giff Gaff

A mobile network company in the UK.

Brief from D&AD New Bloods 2020

Giff Gaff: Text

The Brief:

The Ask: Giff Gaff is launching 5G in the UK and wants to use this new technology to solve a pre-existing problem in their communities.

The Problem: 10.2 million people in the UK currently live in a food desert, which are areas poorly served by grocery stores and where it is hard to get access to fresh, quality, and affordable food sources.

Giff Gaff: Text

The Solution: Byte

An app that will use 5G services to connect local, sustainable farmers to people who need their products the most. This service will not only benefit the consumer by providing them with fresh food, but also will help to stimulate the local farming industry.

Giff Gaff: Welcome

Answer questions to find out what you’re looking for, how far you are willing to travel, and your price range.

Giff Gaff: Portfolio

The app will match you to farms based on your answers and show you their location on a map along with a short overview of the farm.

Giff Gaff: Portfolio

Select a farm for a more detailed description and begin shopping with them.

Giff Gaff: Portfolio

There are three different ways to get your goods.

It can be delivered, picked up at the farm, or you

can meet a farmer at a local farmers market.

Giff Gaff: Portfolio

Receive confirmation with receipt and any relevant information to your order.

Giff Gaff: Portfolio

Creatives on the project:

Art Directors: Me & Madison Laake

Copy: Cailyn Hoertz

Creative Tech: Chris Bartoldus

Graphic Design: Sophie Bevirt

Giff Gaff: Text

Giff Gaff: Selected Work

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